Fractional Sales Director · B2B SaaS

Your sales motion, finally built to scale.

Senior sales leadership for B2B SaaS companies that need to grow revenue — without a full-time hire.

See what's included About Adel →

Track record

$10M ARR scaled · MEA & Italy
4 yrs 30% CAGR sustained
104% Quota attainment FY25
15+ Years B2B SaaS sales

Built for SaaS founders at a specific inflection point.

You have product-market fit. Now you need to turn founder-led sales into a repeatable motion — or expand into markets you don't fully understand yet.

🚀

Founder still closing deals

You're the best salesperson in the company and that's a problem. You need a process that runs without you.

🌍

Expanding into new markets

You've proved the model at home. Now you need to open new geographies with a repeatable playbook — not a costly experiment.

📉

AEs not hitting quota

You have a sales team but no sales leadership. Deals slip, pipeline is thin, and you don't know why.

💸

Can't justify a VP Sales yet

A full-time Sales Director costs €120–150K plus equity. You need the output without the overhead.

Services

Two ways to work together.

One gives you clarity. The other gives you execution.

One-off

Sales Diagnostic

€500
One-time · Delivered in 5 business days
  • 1.5 hours · single video session
  • Written audit: ICP, messaging, pipeline & process
  • Written report: specific gaps identified
Book the Diagnostic
"I've spent 15 years landing revenue in new markets — France, the Middle East, Africa — and turning local traction into regional scale."

I'm Adel — a B2B SaaS sales leader with a career built at Salesforce, Oracle, and Smartsheet across multiple geographies and market types.

At Smartsheet I grew a territory from $3.5M to $10M ARR over four years — a 30% CAGR — while qualifying for President's Club and hitting 104% quota in FY25.

I work with a small number of companies at a time. Engagements are focused, boundaried, and output-driven.

  • Salesforce Enterprise Account Executive · EMEA
  • Oracle Senior Sales · MENA
  • Smartsheet Regional Sales Manager · MEA & Italy
  • Languages English · French · Arabic
01

You reach out

Book a call or send an email with a brief description of where you are and what's blocking growth.

02

We align on fit

A short call to confirm the problem is one I can solve and the timing is right.

03

We start

Diagnostic delivers in 5 days. Fractional engagements begin the following week.

Ready to build a sales motion that doesn't need you?

One call is all it takes. No forms, no lengthy discovery before we've established fit.

Book a call